Payments
Deposit
Funds a player transfers into their account to make them available for betting or play.
The deposit is the first monetary commitment a player makes and the point where acquisition converts into revenue potential. Its success rate depends on the payment methods offered, local banking behaviour and how much verification is required beforehand.
Failed or slow deposits are one of the most damaging leaks in the funnel, since the player has already decided to pay and is stopped by friction.
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