Reference
Operator language, from the buying side.
31 terms
A
- MarketingAffiliateAn independent partner who sends traffic to an operator's brand in exchange for a share of the revenue or a fixed fee per player.
- MarketingAffiliate MarketingA performance-based acquisition channel where partners are paid only for the traffic or players they actually deliver.
- MarketingAffiliate ProgramThe structured set of commission terms, tracking tools and reporting an operator offers to its marketing partners.
- ComplianceAnti-Money Laundering (AML)Controls that detect and interrupt the use of a casino for laundering funds.
B
C
D
G
- PlatformGame AggregationA single technical connection that presents many game studios as one searchable catalogue.
- PlatformGame ProviderA studio or supplier that develops gaming content and licenses it to operators through platform integrations.
- MetricsGross Gaming Revenue (GGR)Total amount staked by players minus total winnings paid out, before any deductions.
H
I
K
L
N
P
R
- ComplianceRandom Number Generator (RNG)The algorithm that produces unpredictable outcomes in digital games, ensuring results cannot be forecast or influenced.
- MetricsRetentionThe share of players who remain active with a brand over a defined period.
- GamingReturn to Player (RTP)The percentage of total stakes a game is designed to return to players over the long run.
- MarketingRevenue Share (RevShare)A commercial model where a partner receives an agreed percentage of the revenue generated by the players they deliver.
S
T
W
- MarketingWager BonusBonus funds that must be wagered a specified number of times before any winnings can be withdrawn.
- MarketingWager Requirement (WR)The multiple of a bonus amount a player must wager before bonus funds convert to withdrawable cash.
- PaymentsWalletThe player’s cash and bonus balances on the operator platform, posted through a ledger.
- PlatformWhite Label SolutionA ready-built platform branded as the operator's own, with the underlying technology supplied and maintained by a B2B provider.
- PaymentsWithdrawalA player's transfer of funds from their account balance back to their own payment method.