Platform
White Label Solution
A ready-built platform branded as the operator's own, with the underlying technology supplied and maintained by a B2B provider.
In a white-label arrangement the operator controls the brand, marketing and player relationships, while the provider supplies and maintains the platform, hosting, content connections and updates. It removes the cost and time of building a platform from scratch.
The trade-off is control: customisation depth and technical roadmap depend on the provider. Operators wanting full control typically move to a source-code or self-hosted model instead.
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