Marketing
Affiliate Marketing
A performance-based acquisition channel where partners are paid only for the traffic or players they actually deliver.
Affiliate marketing shifts acquisition risk onto the partner: the operator pays after a player registers, deposits or generates revenue, rather than paying upfront for impressions. That makes it one of the most common first acquisition channels for a newly launched brand.
The commercial model varies — revenue share, cost per acquisition, or a hybrid of both — and each requires different tracking and settlement logic in the platform.
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