Marketing
Revenue Share (RevShare)
A commercial model where a partner receives an agreed percentage of the revenue generated by the players they deliver.
Revenue share aligns incentives: the partner earns for as long as its players stay active, so it is rewarded for quality rather than volume. Rates are commonly tiered, rising as delivered revenue grows.
The critical contractual details are whether the share is calculated on GGR or NGR, what costs are deducted, and whether negative balances carry over between months.
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