Marketing
Affiliate Program
The structured set of commission terms, tracking tools and reporting an operator offers to its marketing partners.
An affiliate program defines what partners are paid, when they are paid, and how their performance is measured. It usually includes commission tiers, a cookie or attribution window, negative-carryover rules and minimum payout thresholds.
Operators run affiliate programs through built-in platform modules or external affiliate software. Either way the program needs accurate deposit and revenue data flowing from the platform to calculate commissions correctly.
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